Most people think of search engine optimization or SEO when it comes to optimizing your website. Why? Because being at the top of search engines gets you found by your target market. A constant flow of new leads is the lifeblood of your business.
However it’s much more than that.
What happens once they’ve found you? You want them to have such a great experience once they buy from you that they keep coming back for more. And they’re inspired to say good things about your business. If you build customer loyalty, then receiving referrals is easy. Your goal is to build a 5-star reputation.
Think of your website as a traditional store, you would